First Choice is a major holiday tour operator and 'British Travel Awards' winner based in the UK.

First Choice specialise in all inclusive holidays, with a good reputation for variety, value and sizeable choice of destination. You can choose from the warm beaches of the Mediterranean all the way to the magic of Asia and the luxury of the Caribbean.

Popular First Choice destinations include the Canary Islands, the Algarve, Majorca, Ibiza, Turkey and Barbados. First Choice caters for all types of budgets, with fully inclusive options available at budget-friendly Spanish beach resorts, all the way up to 5 star luxury properties in Mexico and the Dominican Republic.

Most all Inclusive holidays include flights, accommodation, return airport to hotel transfers, three meals a day and local drinks. First Choice offers all-inclusive holidays centred around families, with a strong emphasis on child-friendly hotels and family orientated entertainment, however they also provide adult-only holidays and cater for couples who require quieter escapes. Top Tip: Check out the latest special offers and last minute late deals direct at Firstchoice.co.uk

Adult only holidays are a great way for you and your partner to relax, unwind and recharge those batteries. Choose from one of the many luxury adult-only spa breaks and let the masseuse work their magic or simply steam your cares away.

You can find the perfect Summer Sun and Winter Sun all inclusive break at the following First Choice 'Holiday Collections':

Holiday Villages. The First Choice Holiday Village collection offers activities for families which typically include well-run kids clubs, sporting facilities, workshops, adventure courses plus great entertainment for children.

Splashworld. A Splashworld holiday offers lots of family fun, as well as a great soaking-wet experience. The SplashWorld collection focuses on hotels and holiday villages with access to waterparks. Some of the splash parks will be on hotel grounds while others will be nearby, and you’ll have free unlimited access to a top park.

Premier & Luxury. The Premier or Luxury range caters for both family holidays and adult-only breaks. Premier holidays focus on upmarket handpicked 4 & 5 star luxury hotels, with great service and inclusive activities. Premier & Luxury accommodation is both prestigious and elegant with some hotels offering adult-only stays or couples retreats, while other luxury hotels are perfect for families, and include great kids' clubs, entertainment and child-friendly menus.

First Choice works closely with the TUI Group, which allows them to offer a wider selection of destinations, hotels and flights, with departures from around 20 UK airports